[How to] Show Up in AI Search: Use this 👉 5-Step Workflow

Your Starting Point for AI-Ready Marketing

Last week, a hotel GM told me,

“Christine, AI is everywhere in my feed. But honestly, what do they mean when they say AI.
Is it just chatbots? Automations? What the heck am I supposed to do with it?”

I’m with you; AI is a huge topic.

When I say AI-ready, I’m not talking about guest service robots or PMS automation.

I am talking about getting your hotel featured in AI-driven search tools like ChatGPT, Google AI Overviews, and Perplexity.

The term is: AI search.

And it’s mission-critical for marketers right now.

Because here’s the gap:

• AI can only recommend what it knows about.
• If your hotel isn’t AI-ready, you aren’t going to get many mentions in AI search.
• Or worse, your hotel competitors who’ve laid the groundwork will show up.

Not another thing to manage!
I get it.

Hotel marketing already feels like a giant juggling act:

• Websites
• Social media
• Ads & promotions
• Emails
• Reviews & reputation

Now we have to add “AI-search marketing” to the list?
Ugh - it’s overwhelming.

You know I’m all about “More Bookings. Not More Busywork.”

AI-readiness isn’t about doing more.

It’s about doing the right things in the right order for AI search optimization.

If your marketing isn’t aimed at the right activities, your hotel may not appear in AI search results.

Meanwhile, competitors who align their marketing with how AI tools pull content are already being recommended.

The opportunity is wide open and exciting.

Your hotel should be part of the conversation, not left out of it.

The good news is that you don’t have to rebuild everything.
You can start simple with what you have in place and gain visibility!

For one of my hotel clients, we saw a 1,239% increase in ChatGPT recommendations from March to August. The overall volume isn’t as high as Google search traffic yet, but the signals are strong that this will only grow.
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So here's how you get off the starting line. 👇

Follow this 5-step starter workflow:

• #1: Start with Your Google Search Bar.
  ​This is a free and easy way to find out the top search terms on Google.
  It's called predictive search.

• #2: Choose a Popular Search Term & Write an Article
  - Use this prompt copy and paste into ChatGPT
  - Create a new blog and paste the ChatGPT output into the new page.
  - Edit the blog article with finer details about the property or area - locals knowledge, package offering, etc.
  - Include photos between content blocks to create an article that invites guests into the story.
  - Hit publish or save.
  Note: If you don't have keys to your website. Create a Google doc and email it to your web developer.
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• #3: Link to the Article from Another Website Page.
  Don’t let that blog sit alone.
  Link to it from your offers page or another relevant page on your website.
  This is about internal linking, which signals both Google and AI that this content matters.
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• #4: Create 3 Social Media Posts.
  Take the blog topic and spin it into:
  • One Google Business Profile post
  • One Instagram post
  • One Instagram reel
  • Use a curiosity hook that invites people to click through to the article.
• #5: Repurpose the IG Reel for YouTube.
  Turn that Reel into a YouTube Short or upload it as a featured YouTube video.
  If you don’t have a YouTube channel, create one right now - yes, this is important.
  YouTube is the #2 search engine in the world, and Google’s AI Overviews prefers citing YouTube content.

That's it!
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​Now you have a simple 5-step content workflow. ​
Repeat this process once a month or more frequently if that works with your schedule.

Do this, and you’ll already be ahead of 80% of hotels.

If you’ve already laid the groundwork or if you’re brand new to this,
I am hosting another How to Get AI Recommending Your Hotel session because it’s in demand.

👉 Join me on September 24 for How to Get AI Recommending Your Hotel.

Wrapping it up

AI is shaping how guests find and choose hotels. Ignore it, and you risk being left out of the conversation. Start now, and you give your hotel a voice in the future of search.

Now you can go from “What the heck is AI-ready?” to “We’re showing up in recommendations.”

Your hotel deserves to be recommended, not skipped.

​Join the session, or if moving faster sounds appealing, book a call with me today.

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