The ChatGPT Prompt Every GM + Marketer Needs
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Here’s a confession from my GM days: I used to think being busy meant I was doing my job well. But the months I was “busy” were never our highest-performing months. The last issue of the Bookings Boost focused on picking one priority that would move the needle in the next 30 days. This week, a GM said to me, “I am going to lock myself in my office to get a project done." And honestly, when I was a GM, I used to tiptoe into the hotel on Saturdays to go unnoticed, respond to reviews, and work on revenue management strategies. You start the day already tense. You jump from fire to fire. You end the day exhausted. And yet the critical work still never gets touched. That’s the trap: urgent tasks take over. Important work gets pushed aside. Habit #3: Put First Things First. There’s a line in the book that hits especially hard in hospitality: “You are always saying ‘no’ to something. If it isn’t saying 'no' to urgent things, it’s usually to the important.” Urgent (Loud) Marketing Tasks: Important (Revenue) Marketing Work I’m not saying stop doing it. It has a ripple effect. That’s the real friction, and what makes marketing so dang hard sometimes (ops too). This is a moment for a Truth-Teller.This is precisely the moment when you need a Truth-Teller - someone, or something, who cuts through the noise with honest clarity. The thing about honesty: It doesn’t always feel good… but it’s always good for us. Instead of having your boss call you out… ChatGPT (or your favourite LLM) can be your Truth Teller. If you’re already using an AI assistant to write, plan, ideate, or execute - this is for you. Let's turn ChatGPT from a helpful tool into a strategic partner. The Truth Teller prompt shows you the difference between:
To be clear: this truth teller isn’t for everyone. So, if you’re done letting urgent tasks drive your day,
Truth Teller Prompt for Hoteliers
Give me clear, honest feedback on where I might be unintentionally slowing down my hotel’s revenue, visibility, or performance. Speak to goals, not feelings.
What to look at: Look for patterns, not just my latest message.
Prioritize recurring drags or stuck points over one-off issues. Label anything recent as a pattern or a flare-up. Point out when I’m reacting to symptoms instead of exploring the root cause. No generic advice, stick to clarity, evidence, and impact.
How to deliver feedback: Be candid, concise, and constructive.
Surface the few areas where I may be creating friction or delay without realizing it. Show me where my attention doesn’t match my goals. Flag moments where it seems I’m avoiding, overcomplicating, or mis-prioritizing. Keep insights awareness-building, not a full diagnostic. What I want to know:
Where might I be working harder than I need to?
What areas seem busy on the surface but don’t move results underneath? Where does my effort feel scattered instead of focused? What am I circling instead of stepping into? What’s the one area that deserves more of my attention because it unlocks the most upside?
Stay honest, stay sharp, and help me see what high performers usually learn the hard way.
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