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It's that time of year when Hoteliers have budget on the brain,
marketing and sales plans deadlines,
pressure on Black Friday campaigns, and Q4 performance.
Add to that a to-do list that never ends.
This week's Bookings Boost is inspired by a chat I had with a Hotel GM. They said,
“Christine, by 9 a.m. I’ve handled a last-minute rate change, signed off on our Black Friday email,
and replied to 10 vendors who say their AI-powered tech will change my life and my hotel. ”
Sound familiar?
You don’t lack ideas or effort.
In fact, you have too many good things competing for your attention, and it’s draining your best work.
When everything matters, nothing moves.
You may think it's a marketing issue when you see missed goals.
But it’s really a priority issue dressed up as productivity.
It's not a marketing problem. It's a priority problem.
Most hoteliers fall into this trap.
You care about your guests, your team, and your revenue.
But when your brain is juggling too much, decision fatigue and distraction set in.
Did you know?
You can lose up to 40 percent of your productive capacity before your first coffee. (Source: APA)
In every Revenue Roadmap I build, I see the same pattern.
I see talented teams working incredibly hard, just not always on the right things.
- You start five projects, finish none.
- Campaigns become one-off “activities.”
- Website fixes keep sliding to next month.
- New tech adds more setup than progress.
- By 4 PM, you’re exhausted but unsure what actually moved the needle.
I've been there, too.
You don’t need another tool or tactic.
You need a filter, a way to decide what matters most now.
Think of it like sunlight.
When it’s scattered, it warms a little.
When it’s focused through a lens, it burns through anything in its path.
Your hotel’s growth works the same way.
Instead of looking at everything on your project board (a list that never ends)
Instead of trying to find the right tool that will make it all easier (a distraction that compounds the overwhelm)
Ask yourself these 2 questions.
What am I most concerned about on a daily basis?
If we did one thing in the next 30 days, what would make the biggest impact?
Here are 5 things Hotel teams often think about this time of year, along with a round of past Bookings Boosts to help you refocus fast.
"Our conversion rate sucks.”
Guests browse and bounce. It’s not your price - it’s friction.
A few targeted fixes can stop leaks and lift conversions quickly.
➡️ Fix a leaky website
“How are we going to show up in AI-search?”
AI isn’t something to “add on.” It’s visibility. This 5-step plan helps AI (and travelers) find you first.
➡️ Follow this 5-step workflow
“I hope our Black Friday campaign performs.”
One email can’t carry a quarter. Strong results come from strategy, not luck.
Here’s a pre-send checklist that converts.
➡️ Get 6 tips for emails that convert
“We need more bookings, but our budget is tight.”
There are 3 ways to increase your revenue.
One is typically overinvested, while the other is overlooked. Plan your 2026 for smart, profitable growth.
➡️ Learn the 3 ways to grow revenue
“How can we get more profit to the bottom line?”
Revenue doesn’t equal profit. This blueprint shows how to reclaim the margin you didn’t fully realize was leaking out.
➡️ Reclaim Your Revenue Blueprint
Your next move:
Close out the open tabs on your browser.
Tuck the to-do list away.
It’s time to simplify.
Focus on one high-leverage activity and watch your growth and your momentum compound.
What's your one area of focus this week?
If you need help prioritizing your biggest needle-moving activity, I’d be happy to help.
No sales talk - just a helpful conversation (click here).
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